Our Promotion Committee is tasked with marketing the commercial district through events and advertising to attract customers, potential investors, new businesses, residents, and visitors. First impressions count. The promotions of the central business district as a single, unified commercial area - in the same way that a major shopping mall is promoted - will help attract customers and strengthen Main Street's role as a viable business center. The organization can coordinate an aggressive promotion and marketing campaign that includes a program of special events, retail promotions and on-going public relations.